Regarding the music video
// September 27th, 2009 // 1 Comment » // Uncategorized
If you asked a random person on a street what a normal dance music video would be like, you’d probably get a response about hot chicks in very revealing clothing (or lack thereof) dancing at a club or outside at night. While this is true, it doesn’t account for the sheer number of amazing electronica music videos out there for the viewing.
For example, the nearly ubiquitous dancing is sometimes transplanted into a surprising setting (like Calvin Harris’s mad scientist lab):
Some contain dancing, but have the focus on something else entirely:
Of course, flashiness is a recurring motif. Simian Mobile Disco’s Audacity of Huge visually represents the seemingly random song lyrics:
While Justice’s DVNO does the same thing, but using text effects:
Sometimes, they can present meaningful commentary on society:
But of course, a lot of times, they just don’t make that much sense.
Then again, isn’t that the point? Don’t think, just do.
